Revlon website Essay Example for Free

Revlon website Essay Csikszentmihalyi (1975, p. 36 cited in Rettie, 2001) states that flow is the holistic experience that people feel when they act with total involvement. Further, Hoffman and Novak (1996, p. 57 cited in Rettie, 2001) believes that flow is something which can stick you through. Further, it is said that flow can be attributed towards repeat usage. Which means, if a consumer is provided something exciting on the website, then probability of consumer visiting website again is very high? In context of Revlon, a consumer visiting website wants to see something different, he wants to have an experience and if that does not happen, them the consumer will not visit the site again. Now, the question is, what Revlon is offering to the audience is very much same as any other website is offering. Revlon is offering a make up look which is not even personalized. This will not increase the traffic on the website and will not lead to consumer satisfaction. Currently, Revlon website is offering very minimal services. The site is not very flashy as it is one of the glamorous companies. Its competitors LOreal has flashy sites with lots of features (Loreal. com) which are missing in Revlon. In a survey done by Csikszentmihalyi (cited in Rettie, 2001) the research involves finding the flow of information was that older woman prefer that if there is interactivity on the site (i. e. if there is lots of things to do on the site they will prefer to go on that site again and again. But if there is no interactivity on the site it does not interest the consumer). Revlon website offers very limited interactivity to the customers, which wont help Revlon to attract new customers and provide satisfaction to old customers. Currently, Revlon site is offering e-mails to consumers. But do Consumers really bother about these e-mails. Hoffman and Novak, 1997, Rettie, 2001, Smith and Shivkumar, 2004 (cited in Chaffey et al, 2006) believes that flow of information is important for site usability. Further, Chaffey et al,(2006) believes that flow for online marketing can be defined as information or experience, which consumer has when he moves from one page to another and also includes interactions like filling forms etc. When this theory was applied to Revlon website, it showed that navigating from one page to other is not difficult and is quite easy. But when it comes to interactivity Revlon cannot compete with LOreal as LOreal offers more tools for interactivity then Revlon. Strauss and Frost (1999) suggest that customers want speed, convenience on top variety when they get from one page to another. Consumer does not want to spend their time on giving password on the net rather; they prefer to have user friendly method on the internet. This is important for the flow of information through the website. The more the website saves time and efforts of the consumer the more likely it is for the consumer to visit the site gain. This will help to increase the customer satisfaction and enhance interactivity on the COMPETITIOR ANALYSIS Revlon is beauty care Product Company for woman. Its main direct competitors are LOreal, Maybelline. According to Chaffey et al (2006) benchmarking competitors website should be based on companies marketing performance, financial performance, marketing communication techniques and services offered. In context of interactivity, marketing communications techniques and services offered should be taken into account for competitors analysis. Based on the above analysis, the recommendations are made for Revlon to come up to its competitors. Revlons competitors have strong interactivity on the website which Revlon is lacking, therefore, future recommendations are set so that Revlon also increases its interactivity on the website and increases the customer satisfaction and interaction. RECOMMENDATIONS After analyzing Revlon website and the competitors. The following recommendations are made which will help Revlon to understand its customer needs and leads to customer satisfaction through interactive media. In view of Avery, Calder and Iacobucci (1998), interactive media has enormous growth. It is used to identify customer needs, sharing of information and creating an experience for the customer. According to Borges, Couto, Natario and Braga (2007), the range of online communication tool is growing with way of support and involving customers and communicating between one to many. In view of Hoffman, Novak, Schlosser, 2000 and Constantinides (2002 cited in Borges et al,2007) internet is not only a place which represents companys image. The main aim of the internet is to attract more customers and changing occasional visitors to prospective customers. With the support of above theories, the below are some of the recommendation to Revlon in order to increase their interactivity on the website, thus it will help to satisfy customers and will help to identify prospective clients as well. 1 ONLINE FORUMS Revlon presently, has no forums (imediacommunication, 2004). Revlon should develop forums which will help customers to interact with each other and with organization also. Chaffey et al(2006) suggests that forums are the means to promote the services of the website. It is a way of connecting to the community. According to Howard (2000) it is essential for a company to innovate on the internet by hosting on line forums, stage on line contest, live messages etc. Loreal, which is the direct competitor of Revlon, has forum, where customer can post their comments, chat with each other, participate in polls, LOreal has online live discussion forum as well (LOreal. com). According to Siegel (2006), forums are an effective way of communicate online and sharing information with people. He has provided an example of Kraft Foods interactive Kitchen where consumers share recipes and email their comments on the site. The best example for forums is YouTube, where customer can leave their comment, can discuss videos with members. Revlon should start opinion poll service, live discussion, sharing of videos on their website. Even though Revlon has certain blogs on search engines but they do not belong to the website. Customers will not find blogs in search engines to post comment, they will visit website to do so. 2 Blogs One of the most common tools for interactive communication is blogging. Blogs can be defined as webpages which are developed or used online for publishing web pages. These Blogs have comments and feedback form which makes consumer feel good. Blogs are also gets comments from other sites as well. These have been successful in media environment (Chaffey et al, 2006). According to Business Blog Consulting customers feel that Revlon should come with blogs where women can discuss their product research, can share good piece of information with other women and even develop online community. Revlon website should start Blog for its customers where they feel that they are involved in company. They can share information about recent style, trends across the world. In view of Russo (2007) where the power of blog can be known is from Perez Hiltons celebrity gossip blogger where he has created a blog which he constantly updates, makes his readers involved by publishing gossips, pictures. Revlon should form a blog which should focus on beauty and cosmetic tips given by its celebrity endorser and consumer can ask questions, post comments about beauty and cosmetics and to create positive effect of their services through these blogs. Revlon should also start competition games for beauty and cosmetic quiz type and then reward the audiences according to some points.

The Evolution of C++ as a Programming Language Essay -- Information Te

The Evolution of C++ as a Programming Language C++ is a very useful programming language. Many educational curriculums will include either C or C++ as the tool entry-level programmers will use to learn the syntax, semantics, and data structures key to effective programming that is required of computer scientists. C++ is such a diverse language, one cannot help but wonder how it became the popular language it is today, and this paper is going to demonstrate just that. Introduction to CPL Cis the great-grandfather of C++, designed in 1963. It is short for â€Å"Combined Programming Language.† Many features within CPL are from, or are largely based on, Algol 60, which was a programming language developed in the early 1960’s. It was designed jointly by members of the University Mathematical Laboratory in Cambridge and the University of London Computer Unit. CPL was designed to be not just a mathematical calculation tool, but had support for uses in many non-mathematical applications as well. One of the biggest differences between Algol and CPL was the attempt to improve upon Algol’s precision with mathematical calculation. Algol commonly generalized different types of data in order to provide ease of manipulation, especially with simulation, but its precision suffered as a result. CPL is generally made up of definitions, different kinds of data types and expressions, and commands, which manipulate that data. Code is split up into sections called blocks, made up of one or more definitions and one or more commands, which was a feature directly drawn from Algol. Numerical and non-numerical data types were referenced through index registers using names, either a single lower-case character or a series of upper-case alphanumeric ch... ... retrieved 10/12/04 from http://www.cplusplus.com/info/history.html Thompson, K. 1996. Users' Reference to B, retrieved 10/12/04 from http://cm.bell-labs.com/cm/cs/who/dmr/kbman.html Ritchie, D.M. 2003. The development of the C language. Bell Labs/Lucent Technologies. Retrieved 10/12/04 from http://cm.bell-labs.com/cm/cs/who/dmr/chist.html Martin Richards's BCPL Reference Manual, 2002. Published in1967. Retrieved 10/12/04 from http://cm.bell-labs.com/cm/cs/who/dmr/bcpl.html Barron, D.W; Buxton, J.N; Hartley, D.F; Nixon, E; Strachey, C. 1963. The main features of CPL. The Computer Journal. Volume 6, Issue 2, pp. 134-143. Cambridge, UK. Retrieved 11/20/04 from http://www3.oup.co.uk/computer_journal/hdb/Volume_06/Issue_02/060134.sgm.abs.html Stroustrup, B. 1997. The C++ programming language, 3rd edition. Published by Addison-Wesley, Reading, MA, in 1998.

Agro-Based Industry

Generally, agro-based industry refers to an industry that adds values to agricultural raw materials through processing in order to produce marketable and usable products that bring forth profits and additional income to the producer. Under the Ninth Malaysia Plan (2006-2010), development of agro-based industry will be focus on increasing utilization of agricultural produce in the production of high value-added products as well as processing activities.Private sector is encouraged to invest in agro-based processing activities such as agriculture related GLCs, subsidiary companies of the agricultural agencies as well as relevant associations and cooperatives. The efforts also will be enhanced to increase participation of individual farmers and fishermen in agro-based processing activities so that the processing of end-products from agricultural industrial commodities will be increase further.However, many of Malaysian food producers are still small enterprises, thus necessary incentive s and expertise will be provided to encourage the agro-food producers to upgrade the quality of their products through practicing Good Manufacturing Practices (GM), Quality Assurances Programme (QAP), Hazard Critical Control Point (HACCP), ISO and other International Quality Standards. Besides, during the Ninth Malaysia Plan period, agro-based industry will be centered on innovation-based product development.Furniture and furniture components manufacturers will be encouraged to focus on innovative product design and quality as well as expand their product range to include high-end niche products while improving existing activities. Measures will be undertaken to aggressively promote exports of high quality products in compliance with ecolabelling requirements to sustain market share as well as diversify into new markets. Issue Related – Food Crisis The food crisis situation seen in 2007 and 2008 with a sharp increase in asic food prices highlights the extreme vulnerability of the current agricultural and food model. The global food crisis is currently concentrated primarily in urban areas, where people in rural areas also suffering from the food crisis. The sharp price increases are beginning to cause widespread hunger as many families are using as much as 75 percent of their income for food. According to the United Nations Food and Agriculture Organization (FAO), the food crisis has left after another 925 million people in hungry.The number of people suffering from malnutrition before the rise in the price of food in 2007 was 850 million, and it become 925 million in the same year which increased by 75 million. In fact, the current food crisis is already affecting directly or indirectly half of the population worldwide more than three billion people. There are several factors which causes the sharp increase in global food prices, such as the increased demand for food generally.While production around the world has been increasing, consumption for food, feedstock, biofuels and other commercial uses has been growing at an even faster rate. Besides, there are many natural disasters globally like floods and droughts. Drought in some major producing areas also contributes to the higher food price. Drought is affecting Australia, the Balkans and the former Soviet Union. Other factors such as mold are affecting grain production in South Asia.On the other hand, the increased demand for animal protein also one of the causes for higher food price. More affluent societies use large amounts of grain for conversion into dairy, eggs and meat. Conversion uses far more grain than if people simply ate the grain themselves. There have been tremendous increases in China and India, but also in other countries where standards of living are rising. Implications of the Global Food Crisis Food security is defined as physical and economic access to sufficient, safe and nutritious food to meet dietary needs.The threes aspects of food security includes foo d availability, access and adequacy, where these three basic aspects must be attained for a country in order to achieve national food security. Due to the global food prices continue to rise and thereby ensuring food security is currently one of the greatest challenges facing by the world community. This challenge is most critical in low-income and food-deficit African countries. The reports from Food and Agriculture Organization of the United Nations (FAO) have revealed that 36 countries are in the crisis globally, whereas 20 of these countries are in the Africa.More to the point, food safety and food security are closely linked with each other. When food is in short supply, individuals are mainly concerned with satisfying hunger and are not compelled to consider food safety or even the quality of food. They will consume fewer fruits and vegetables but more fatty foods and staples that are low in energy and nutrients. This imbalanced diet has implications for the prevalence of obes ity and chronic diseases such as diabetes, heart disease and some cancers.Besides that, lack of access to food influences food intake will result in impacting the health and nutritional status of households. Among the world’s undernourished children, most of them are come from sub-Saharan Africa. In detail, the food crisis has resulted in about 200 million Africans are hungry and malnourished where 31 million are under the age of five. Malnutrition contributes to poverty because it causes or aggravates illness, lowers cognitive function and thus educational attainment, and reduces productivity.Food access, adequacy and quality are required to ensure that food security ultimately leads to an active healthy life for the individual as food is necessary for growth, resistance to or recovery from disease, and also necessary for physical work. In the long term, this crisis will result in impaired mental development, diminished learning ability, reduced work productivity, and the nu trition-related diseases. Conclusion As a conclusion, there is an immediate need and solutions for food crisis in order to prevent hunger and ensure the populations have access to safe food at the same time.For example, raising the investments in environmentally sustainable agricultural productivity, better risk management tools, less food intensive biofuel technologies, and climate change adaptation measures are all necessary to mitigate the impact of expected food price volatility on the most vulnerable. On the whole, the involvement, cooperation, and collaboration between the health sector and other sectors play the main role to address the challenges associated with food access, adequacy, quality and safety by strengthen the design and implementation of food and nutrition policies.References Driving Agriculture: Making Agro-based A Key Economic Engine. Retrieved April 9, 2011, from http://www.asli.com.my/DOCUMENTS/STRATEGIC%20OUTLOOK/Dato%20Baharom%20Jani.pdf Food Crisis – Causes, consequences and alternatives. Retrieved April 12, 2011, from http://www.internationalviewpoint.org/spip.php?article1774 Food Price Watch – February 2011. Retrieved April 12, 2011, from http://www.worldbank.org/foodcrisis/food_price_watch_report_feb2011.html Ninth Malaysia Plan to Strengthen Agriculture and Agro-based industry. Retrieved April 9, 2011, from http://www.mtc.com.my/info/index.php?option=com_content&view=article&id=609: The Causes of the Global Food Crisis. Retrieved April 12, 2011, from http://crs.org/public-policy/food-crisis-causes.cfm The Global Food Crisis: Implications for the Health of People in the African Region. Retrieved April 12, 2011, from http://www.who.int/countries/nga/reports/foodcrisis.pdf

Potrayal of Women in The Ancient World, The Middle Ages,...

Throughout the three literary periods: The Ancient World, The Middle Ages, and The Renaissance; women have been portrayed and treated in different ways. The Iliad by Homer is about the Trojan War fought by the Achaeans and Trojans which was over the capturing of the wife of King Menelaus, Helen of Troy, by Paris. In The Canterbury Tales by Chaucer, it is about a group of 29 people who are all on a pilgrimage to Canterbury to worship St. Thomas’s shrine; however, as Chaucer describes all these types of people not many of them are very religious and the stories they tell show the perspective and portrayal of women in this time. In Francis Petrarch’s poetry Rhymes, he describes his love and admiration for a woman who doesn’t love him back, yet Petrarch still confesses his love for her through his poetry. Through these stories and poems, The Iliad, The Canterbury Tales, and Rhymes, from the three time periods, the role of women is a progression of how they were looke d at and their role in that time period, by men. In The Iliad by Homer women in the Ancient World period were seen as possessions and property of men and consequently they were inferior to men. The Iliad begins in the 10th year of the war and starts off with Achilles and Agamemnon fighting over their war prizes, Chryseis and Brieseis. Chryseis’s father, priest of Apollo, asked Menelaus for his daughter back or he would pray to Apollo to send a plague to the Greek camp. Menelaus finally gives Chryseis back because